2010-08-31

MaxClarity Officially Kicks Off the Fresh Face Challenge

“Moment of Clarity” Could Win One Lucky Consumer and Their Friend a VIP Trip

Research Triangle Park, N.C. – August 26, 2010 - MaxClarity^™, a Stiefel brand, is challenging consumers to take the Fresh Face Challenge and make the new MaxClarity^™ acne management system their skin care regimen for up to 30 days. During that time, participants can submit a positive change they experience – maybe it’s clearer skin or a new-found confidence – with a short paragraph and dated before and after photos for a chance to win a VIP trip to New York or Los Angeles.

The new three-step acne system uses the revolutionary VersaFoam^® technology , which allows two proven acne fighting ingredients, benzoyl peroxide and salicylic acid, to penetrate the skin quickly and fight acne at the source before it becomes a pimple. The over-the-counter system includes a deep foam cleanser, rejuvenating toner and advance acne treatment. In a recent clinical trial, two-thirds of users experienced clinically significant improvement in their acne in one week, with little to no irritation or redness.

Consumers can join the Fresh Face Challenge in three simple steps:

1. www.freshfacechallenge.com
2. Take the Fresh Face Challenge for up to 30 days using the new MaxClarity^™ VersaFoam^® technology to help clear skin. Participants should make sure to document changes in their skin and how those changes make them feel.
3. Submit a short paragraph and dated before and after photos before September 24th, 2010 for a chance to win

The Fresh Face Challenge winner and their guest will both be treated to an all expenses paid trip to New York City or Los Angeles including a roundtrip flight, two night hotel stay, celebrity-style haircut, makeup consultation and $500 shopping spree.

The new site will also feature a gallery of submissions and Maximum Clarity Tips on general acne skincare and proper use of MaxClarity^™.

Want to share YOUR moment of clarity? Visit the Fresh Face Challenge website for more information and to register. For all things MaxClarity^™, be sure to stop by the brand’s Twitter and Facebook pages.

Purchases can be made online or by calling a toll-free phone number. For more information about MaxClarity^™ and its product line, visit the MaxClarity^™ website .

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About Stiefel, a GSK company

Stiefel, a GSK company, is committed to advancing dermatology and skin science around the world to help people achieve healthy, beautiful skin. Stiefel’s dedication and drive for innovation, along with its sole focus on pharmaceutical, over-the-counter and aesthetic dermatology products, has established Stiefel as the world leader in the skin health industry. To learn more about Stiefel, visit www.stiefel.com.