2011-08-01

One of Nature’s Most-Potent Antioxidants Now Available in A New Anti-Aging Treatment

Consumers can achieve appearance of firmer skin with 99% Natural REVALÉSKIN® Skin Firming Serum

Research Triangle Park, N.C. – August 1, 2011 – Stiefel, a GSK company, announces REVALÉSKIN^® Skin Firming Serum, the newest addition to the REVALÉSKIN^® family of products. Made with CoffeeBerry^® Whole Fruit Extract, this anti-aging treatment is designed specifically to produce an immediate perceptible firming effect. The 99 percent natural formulation also includes the proprietary ingredient Pepha-Tight® and promotes firmer-looking skin.

“REVALÉSKIN^® Skin Firming Serum helps improve skin contours. Short term, it produces a perceptible tightening and firming effect. Longer term use may strengthen connective tissue by protecting against free radical damage caused by oxidative stress,” says Dr. David McDaniel from the Anti Aging Institute in Virginia Beach, Va. and co-director of the Hampton University Skin of Color Research Institute, Hampton, Va. “It’s ideal for those seeking firmer-looking cheekbones, jawline and neck, while also diminishing the appearance of fine lines.”

According to clinical studies, CoffeeBerry^® Whole Fruit Extract helps replenish the skin’s lost natural antioxidants and neutralizes free radicals that can accelerate the aging process. CoffeeBerry® Whole Fruit Extract minimizes the appearance of fine lines and wrinkles and strengthens the skin’s natural ability to regenerate itself. It has one of the highest tested antioxidant capacities for protecting against daily environmental damage and UV stress.

“We are proud to continue to offer new and clinically proven natural products that help address our customers’ primary concerns when it comes to their skin health and beauty,” said Annamaria Ranieri, Director of US Sales and Marketing for REVALÉSKIN^® products. “As a product line that is rooted in science, we use our extensive research laboratories to harness the power of natural ingredients. The REVALÉSKIN^® Skin Firming Serum will help to address the signs of premature aging skin -- wrinkles, sagging, and blotchy or dull complexions that have lost the radiance of youth for a healthier and smoother looking complexion.”

Since being launched, the REVALÉSKIN^® professional products have been recognized by national consumer beauty magazines. For more information or to locate a physician who offers the REVALÉSKIN® line of products, please visit www.revaleskin.com.

About Stiefel, a GSK company

Stiefel, a GSK company, is committed to advancing dermatology and skin science around the world in order to help people achieve healthier skin. Stiefel’s dedication to innovation, along with its focus on pharmaceutical, over-the-counter and aesthetic dermatology products, has established Stiefel as a world leader in the skin health industry. To learn more about Stiefel, visit www.stiefel.com.

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Media Contact:

Stiefel, a GSK company
Jonathan Commons
919.315.7031
Jonathan.b.commons@stiefel.com